The requested news item does not exist. Please return to News
Online shopping is a domain of population in their 30s and 40s, according to the new report by Jones Lang LaSalle
Prague, 5th December 2012 – Jones Lang LaSalle presents its new report titled “Clicks or Bricks? E-commerce trends in Central & Eastern Europe” regarding trends in online shopping in Central & Eastern Europe, target groups involved and the impact e-commerce is having on bricks & mortar retailing across various retail categories. Kevin Turpin, Head of Research, Central and Eastern Europe, Jones Lang LaSalle, commented: “E-commerce is now changing the retail environment of the region, as it has with the more advanced Western markets. The rise of the internet and the penetration of smartphones, tablets and other devices, along with the increasing popularity of social networks, have all brought changes in consumer behaviour patterns. E-commerce is not only an additional channel for making purchases, the internet itself allows consumers to learn more about products before buying them. With so much information at hand, the consumer is no longer a passive buyer, but becomes a demanding active player”. The key development factor with regard to online sales is the availability of a range of secure and quick payment methods like online banking, mobile transfers and online payment services. The dossier of the CEE online shopperAlthough increasing, internet access in CEE is still not as high as it is in Western Europe and ranges from 41% of households in Serbia to 71% in Slovakia. It is also one of the reasons why e-commerce development in CEE is not homogenous and varies from country to country. E-shoppers are not necessarily youngsters, as according to GfK Polonia, people in their 30s and 40s make the most purchases. Women tend to be more eager to shop on the web than men, but that is subject to the specific retail category. Web shoppers look for bargains, search for information about goods and services, follow recommendations, watch and compare prices. The share of individuals making purchases online still lags behind the more mature economies of Western Europe and although this gap is slowly closing, it will take a few years before CEE will catch up in this regard.
+420 224 234 809